Jacqueline set out to create a new open day format centralised around multiple campuses at once. By uniting various best practices and integrating each campus's unique situation and need, she designed and developed a flexible event structure. This ensured that the school's corporate brand values got unified across all locations, but that the local visitors' socio-cultural backgrounds and unique programme offers per campus remained the key focus.

A key innovation was the recruitment of dedicated student promotion teams, each composed of motivated students per school. These teams, trained to communicate effectively with their peers and their parents, played a vital role in presenting a unified, authentic face of the school to all Open Day visitors that walked in.

To facilitate and improve the programmes' own individual recruitment efforts, we developed a toolkit for them. This contained presentations templates, communication materials and best-practice guides. It helped programme representatives to deliver consistent, engaging and informative presentations that resonated with their unique prospective students.