To address the need for a more personalised approach to study advice, we established physical centres within every Inholland campus. These centres were created to offer potential students direct guidance and realistic insights into which study programmes could match with which student. While part of the school, the centres were (and are) completely independent, to allow the advisers to recommend study options outside the school as well.

The key to a successful centre was in recruiting skilled advisers, and developing comprehensive information materials, tools and testing methods. A communication plan helped to ensure our advisors would stay informed about any new developments, while campaigns helped attract potential student visitors.

The centres enabled a significant advancement in how students interact with the programme offer. By providing a space for open personal dialogue, we significantly improved potential students' decision-making process. It inspired and affirmed their choice regarding the education that would lead to their ideal career. Jacqueline also coordinated the production of Study Choice Test, a school-specific tool that matches potential students with their ideal Inholland programme.