Dimitri was asked to support the first phase of Inholland University's newest ICT addition: the full-time and part-time associate degree ‘Cybersecurity’. He conducted research to pinpointed the programme’s ideal student profiles, and went on to define his short-term strategy to enable fast but precise recruitment. The main challenge was the need for swift work while also avoiding attracting the wrong applicants. This strict scheduling required close collaboration with those who have since became part of the reCourse team, a happy end indeed!

We went on to develop new programme content, everything from copy to photography and video. With cybersecurity trending, the storytelling had to be carefully thought out to filter out overeager applicants who wouldn't be a match, while also enhancing the programme’s unique value. A year later, it seemed to have resonated well with the students, and almost everyone who enrolled is still there. The video was made by one of reCourse’s key partners, who introduced beautiful animations and mixed available footage to convey the student feel. Without any students to film yet, it was a nice new challenge!

The efforts put in culminated in a media campaign planned around last event before registration closed. It included a series of strategic advertisements across various social channels, and a short PR run. It significantly boosted Open Day attendance, and ultimately led to 40 students enrolled after an exciting 3-month rush!