The Business Innovation programme at Inholland challenges the status quo, encouraging students to breathe life into their ideas with a focus on solving complex societal and environmental issues. Dimitri Le Roux and his team dedicated a long time to understanding the in-depth dynamics around Inholland’s ‘Business Innovation’ programme, and initiated many projects along the way to creating reCourse’s very first long-term, programme-unique recruitment guide! Rather than having their strategies depend on a few quick visits and a couple of interviews, they gathered data by experimenting with content and activities hands-on, developing them hand-in-hand with the programme.

The team engaged regularly with students, teachers, and staff, and formed a promotional team to assist them in delving into the needs and interests of the programme’s prospective students. Their objective was to attract genuinely interested candidates by accurately representing the programme’s innovative approach internationally and domestically. They refined what is now the key to reCourse’s approach a solid data-driven strategy: solving long-term problems based on programme immersion and first-hand experience.

Through comprehensive market analyses and creative collaborations, the content and campaigns that were set up helped to highlight and help convey the programme's unique aspects. Although the efforts were meant to slowly and structurally increase and then stabilise intake, the project ended up improving intake way earlier than anticipated. Knowing the strategy worked paved the way to making a large and easy-to-use toolkit for the programme, explaining every best practice in a way the promo students and staff could continue their activities for years to come. It now serves as reference guide, the groundwork for future strategies aimed at resolving their recruitment challenges.